BonChon is a Korean name that means “original village” in English. After opening its first location in Pusan, South Korea, in 2002, the franchise has expanded to several countries, such as the US, the Philippines, Thailand, Singapore and Indonesia. If you imagine BonChon’s menu to offer to be similar to the crunchy, deep-fried chicken of long-time popular fast-food restaurant chains KFC, McDonald’s and Wendy’s, you may be in for a bit of a surprise. BonChon’s chicken, both the original and spicy varieties, comes with a thinner batter coating, blanketed by a shiny, brown soy garlic sauce.
Quoted as the best chicken in America by the NY Times, GQ, and Esquire, BonChon Chicken has one mission: to bring our authentic Korean Fried Chicken to the world. Our locations have hatched everywhere from the United States to Thailand to Philippines, and we are now in Indonesia. Breaking the previous image of fried chicken, BonChon provides healthy, crispy, juicy, yet non greasy fried chicken in delicious regular and spicy flavors. All our food is never frozen and made to order.
mistertipr closely worked with the BonChon’s team to coordinate the BonChon’s grand opening cellebration & BonChon’s PR Campaign – easily considered the most coveted invitation of the year – and managed regular publicities and one-on-one press interviews for BonChon Chicken Indonesia. mistertipr also coordinated local opening press and reviews for the restaurant, securing features placements in outlets in variety media starting from top 20 newspaper in Indonesia, more than 30 lifestyle & business magazine, 15 top online news media and radio every month until 6 months.