Essilor Indonesia

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Essilor, the world leader in ophthalmic optics, has launched Optifog, the first high performance and durable anti-fog eyeglass lens. This advanced technology efficiently and immediately repels fog on the lens, ensuring better vision and long-lasting relief from a common annoyance for eyeglass wearers. Essilor, the world leader in ophthalmic optics, has launched Optifog, the first high performance and durable anti-fog eyeglass lens. This advanced technology efficiently and immediately repels fog on the lens, ensuring better vision and long-lasting relief from a common annoyance for eyeglass wearers.

mistertipr be trusted handling Optifog Lenses Launch & Optifog Video Contest

A humoristic campaign involving consumers

In the wake of the recent worldwide launch of Optifog, Essilor Indonesia is participating in the worldwide buzz with the contest “Having a foggy moment? Not using Optifog yet?” This contest is meant at raising awareness on Optifog lenses’ benefits and to support the buzz of Optifog’s innovative viral marketing campaign, based on 3 humoristic videos to be found on Youtube http://www.youtube.com/optifoglenses and on optifog.com. These videos have already totalled more than 1 million views! Running from December 2011 to January 2012, the Indonesian contest will reward the best ranked funny videos. Players just have to upload their “foggy moments videos” on Essilor’s facebook page and motivate their friends to “like” their video. Prizes will be granted every week and month. Everyone can play, whether they already have Optifog lenses, to win significant discounts on Optifog lenses, for them or their family. The most “liked” and most creative, judged by Essilor, can also compete for 3 grand prizes : package tours to Europe, to Australia and Korea.

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