New Gillette MACH3 Turbo Shaving System and Gillette Series Line Set
New Standards in Men’s Grooming
Located at Main Atrium Cilandak Town Square (CITOS), Jakarta – Indonesia, in August, 06, 2005 — Gillette Management (S.E.A.) Pte Ltd has introduced MACH3 Turbo – its next generation triple blade shaving system – and a reformulated and reengineered Gillette Series line of men’s personal care products, marking the first time in the company’s 100-year history that it has simultaneously launched a flagship shaving system and toiletry products.
On the release at Indonesia, Gillette would have dancers and Indonesian models to be the host of shaving with model program live in Cilandak Town Square with their audiences. As the top release
program Gillette MACH3 Turbo, there would be a new innovation of percussion music performance by Gilang Ramadhan Percussion Team.
“As the undisputed leader in men’s grooming, Gillette is committed to innovation and to developing products that will provide men with superior shaving performance,” said Mr. Choo Hon Keong, Regional General Manager, Gillette Management (S.E.A.) Pte Ltd. “MACH3 Turbo and the new Gillette Series fulfill that promise,” continued Mr. Choo. Gillette MACH3Turbo would be able to complete Indonesian male performing and be a trend setter on their lifestyle.
Extensive testing among men has established conclusively that MACH3 Turbo is the best-performing shaving system ever, significantly out performing Gillette’s own MACH3, the world’s leading razor. MACH3 Turbo provides men with the closest and most comfortable shave with less irritation – even when shaving against the grain.